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In its initial publishing run, The Principles That Govern Social Interaction received over 377,417 Reads and 100 Comments in its first week on Scribd. Over 926 people gave it a combined 4.9 out of 5 stars. It was ranked #1 in the "Most Discussed, Most Favorited, Most Read and Highest Rated" categories, received the Fastest Rising Award (twice!) as well as the Featured Book Award.
[UPDATE: If you're too lazy to read it (even with all the pictures), we've made it into a short movie for you. Now you have no excuses!]